How to choose your CBD supplier?

By 2022, CBD (cannabidiol) products are expected to become a $2 billion industry. Numerous providers, sites and sellers have emerged in recent years. This is particularly the case in UK, where the industry is booming.

The problem is that not all CBD suppliers are necessarily trustworthy. As with any industry, there are genuine professionals, but also charlatans and scammers. Don't know how to choose THE right CBD supplier? In this article, we deliver 10 tips on how to choose your future CBD wholesaler and get your business off the ground.

Choose high-quality CBD

When it comes to selecting a CBD supplier, the most important thing to consider is the quality of the product. In order to get the best flavours and produce optimal effects, consumers need to be able to buy the highest quality CBD possible. While some suppliers may offer you attractive deals, the quality is not always there and your customers will not be satisfied.

The poor quality of some CBD products usually comes down to the cheap production and extraction methods used by some producers. To check the quality of the product, you will either need to test it yourself or check reviews and recommendations on the internet. You can also look at competing retailers' websites and take note of the brands that appeal most.

Check the THC and CBD content

As you know, THC (tetrahydrocannabinol) is the psychoactive molecule in cannabis.In UK, all CBD products must contain less than 0.2% THC to be approved for sale. Thus, you should always make sure that the products offered by your supplier meet this standard.

If you ever use a Swiss or Italian supplier, the products may be illegal in UK, as the regulations on THC are not the same from one country to another. For example, the permitted THC level is 1% in Switzerland and 0.5% in Italy. Always pay attention to this famous THC level if you don't want to end up with a stock of unsaleable products.

Prefer a diverse catalogue of products

CBD comes in many forms. Some of the most popular include flowers, resins, crystals, oils, capsules, food products, cosmetics, etc. If you are opening a CBD shop, you don't need to sell CBD in all forms, but you will need to select several to satisfy your customers.

Today, CBD consumers are numerous and their profiles are very diverse. Therefore, favour a wholesaler that offers a wide range of products in order to satisfy all your customers and to face the competition.

Opt for a suitable pricing structure

Make sure your provider's pricing model is tailored to your needs. To do this, don't hesitate to compare the different offers provided by wholesalers to determine which one will offer you the best margin.

Once again, beware of overly tempting offers. If you are faced with a wholesaler who offers you rock-bottom prices, or on the contrary, exorbitant prices, you should remain suspicious. Set yourself a budget beforehand and choose prices that are in line with your business.

Turn to labelled products

The first label for CBD products in Europe was created in 2019 by The CAN (Cannabinoids Association of the Netherlands). The first objective of this label is to ensure full transparency for European consumers.

In Europe, only four laboratories meet the CAN requirements. Only these laboratories are able to label CBD products. In order to obtain this label, the entire production chain must be checked. If the products offered by the supplier are not labelled, you will have to carry out the tests yourself.

Get your CBD products tested

If your distributor doesn't test their products or provide credible proof of testing, you'll need to turn to third-party lab testing. TheCBD and THC content, as well as all cannabinoids should be tested.

Naturally, we advise you to choose a reputable supplier who already holds the necessary accreditations and labelling to sell their products. This way, you will avoid taking risks in the eyes of the law and you will save a lot of time.

Collaborate with a supplier that reflects your image

When considering partnerships with companies, carefully consider their brand image. Your choice of brand will reflect on you as a reseller. You can simply ask yourself: do the products sold by this supplier match the image you want to project?

The product packaging or wrapping is an important point to consider. How are the products presented? Do they fit in with your shop? And finally, do the products convey the right values towards CBD?

Inform yourself about the provenance of the products

If in doubt, we advise you to buy your products in Europe. Hemp is a highly regulated product in Europe, so your CBD products are more likely to comply with current standards. Still, beware of differences with Italy and Switzerland for example.

Before you buy CBD products, you need to know where the plants were grown, how they were processed, by whom and under what conditions. If your customers ask you questions, you should be able to answer them without hesitation about the origin of your products.

Choose a supplier with excellent marketing support

A supplier with strong marketing support will make your life easier when it comes to informing your customers and employees about the benefits of CBD. Moreover, when you opt for a supplier with good marketing support, you are sure to offer products that are already known to the general public. So you will have no trouble selling them.

Ask your CBD wholesaler questions

The last piece of advice we can give you on how to choose your CBD supplier is to not hesitate to ask questions. A true CBD wholesaler is an expert in his field. He or she will know exactly how to reassure, guide and advise you on your journey.

By surrounding yourself with someone you can trust such as a CBD wholesaler, you will have no doubts about the quality, provenance and benefits of your products. And most importantly, you will benefit from the valuable advice of a passionate expert.