What are the mistakes to avoid when reselling CBD?

Cannabidiol, better known by the abbreviation CBD is a molecule that is extracted from cannabis plant. The sale and consumption of CBD is completely legal in UK, provided that the level of THC (tetrahydrocannabinol) in the finished products is always less than 0.2%.

The use of CBD in UK for therapeutic purposes (stress reduction, anti-anxiety and insomnia, pain relief, etc.) has seen a very strong increase, so much so that CBD businesses are flourishing every day. The creation of CBD shops is authorised in England, whether physical or virtual. Nevertheless, the latter is subject to very strict regulations and the slightest mistake can be worth the permanent closure of your business.

In fact, many retailers have had to close their shops because of certain mistakes that could easily have been avoided. In this article, we deliver a list of the main mistakes to avoid when you first start out in the CBD resale business.

Choosing a wholesaler that offers very low prices

If you're getting into CBD reselling for the first time, you'll probably look for the cheapest products so you can get a bigger margin. This is a mistake that can cost you a lot of money!

This is because the CBD production and processing process requires the use of the latest technology and tools, not to mention the various checks and tests that the finished product goes through before being marketed. In short, the process is quite costly when everything is done by the book, so it seems unwise to sell a product at too low a price.

With the growing success of CBD, some wholesalers are taking advantage of this to sell off their stock of products based on this molecule that does not comply with legislation. For example, quality controls have not been passed or the THC content exceeds the authorised limit. If your products do not meet the standards, your shop can be closed down quickly.

To avoid all this, opt for a trusted wholesaler who charges consistent and fair prices. This way, you can even benefit from their expert advice to help you in your approach. Note that the most expensive wholesalers are not necessarily a guarantee of quality either.

Advertising your products

English legislation is clear about promotions and advertisements for various CBD-containing products. It is strictly prohibited to advertise products made with CBD. For example, you will not be able to make sponsored posts on social networks. In fact, many platforms prohibit the promotion of such products. It is also impossible to use influencers to promote your brand. All of these mistakes can be detrimental to you with the authorities.

On the other hand, you can create a website for your brand and promote it using SEO rules, without actually advertising. You can also adopt a communication strategy on social networks by creating a brand account without a sponsor is allowed. This technique is a great way to showcase your products legally, without inciting consumption as traditional advertising does.

Use the word "cannabis" when promoting

Be clear when communicating and avoid confusing language. To avoid problems, limit the use of the word 'cannabis' when talking about CBD. In your work, you can use the words "hemp", "cannabis", and "marijuana" to explain the origin of CBD to your customers. However, you should not present yourself as a cannabis seller but as a CBD seller.

In fact, this could cost you up to €75,000 in fines as well as 5 years in prison in addition to closing your shop. And for good reason, this blunder could be perceived as incitement to drug use.

This is a very easy mistake to make.

This mistake is very easy to avoid. All you need to do is have clear communication and avoid it taking the form of incitement to cannabis consumption. In short, avoid any ambiguity and always favour the words "CBD" and "cannabidiol".

Attributing miraculous virtues to CBD

Another big mistake made by retailers is attributing miraculous virtues to products made with CBD. Some don't hesitate to present CBD as THE cure for all ills.

Of course, this is false advertising and misleading the consumer is punishable by law. Not only do you risk heavy fines, but also the closure of your CBD shop.

To avoid this, measure your advertising promise carefully and never attribute any miraculous power to CBD. Be realistic in what you say and above all transparent. CBD is a natural alternative that can bring many benefits but it does not cure; it relieves, it soothes, it accompanies in a process of softer healing.

Making CBD look like a medical treatment

Of course, passing off CBD as a medical treatment will land you in direct closure with no way of reversing your sign.

The claiming of therapeutic claims for any product can only be done after receiving an authorisation from the national agency for the safety of medicines and health products. In the majority of cases, CBD-based products do not have this authorisation. To say that this molecule can cure a disease can be very damaging. This point is similar to the one mentioned above, it is not only a question of attributing the title of medicine to its products, but also of deceiving the consumer. And as you would expect, the penalties are heavy.

To avoid this inconvenience, transparent communication is key! You can cite the goodnesses of CBD and its contribution to the relief of certain ailments and add that it does not replace medical treatment. And finally, if your product has any contraindications, don't hesitate to mention them.